Capturing the Essence of Chioggia and Pellestrina: A Photography Workshop Experience

As an award-winning photographer with the privilege of working with Getty Images, I've always been fascinated by the power of visual storytelling. This summer, I had the unique opportunity to host a photography workshop in two of Italy's hidden gems—Chioggia and Pellestrina. These charming fishing villages, often overshadowed by their glamorous neighbour Venice, offer many challenging and rewarding photographic opportunities.

My Discover Chioggia Tour is here https://www.msecchi.com/discover-chioggia

The Journey Begins: Arrival in Chioggia

The journey from Lido to Chioggia was a photographer's dream—gliding through the Venetian Lagoon, we were greeted by a tapestry of colours reflecting off the water, setting the tone for the visual feast that awaited us.

Our workshop began in Chioggia, often called "Little Venice." Unlike Venice, Chioggia is less crowded, allowing for a more intimate experience. The town's narrow streets, historic architecture, and vibrant fish market provided the perfect backdrop for our first day of shooting.

Workshop Highlights in Chioggia

The Fish Market: Capturing the hustle and bustle and the intricate details of the fresh catch.

Historic Architecture: Learning how to play with light and shadow amidst the narrow lanes and historic buildings.

Street Photography: Engaging with locals to capture candid moments that tell the story of Chioggia.

The Adventure Continues: Pellestrina

After a fulfilling time in Chioggia, we took a short boat ride to Pellestrina, an island known for its serene beaches and traditional fishing techniques. The change in scenery offered new challenges and learning opportunities for our participants.

Workshop Highlights in Pellestrina

Seascape Photography: Mastering the art of capturing the sea at different times of the day.

Local Life: Documenting the daily routines of fishermen and their age-old techniques.

Sunset Shoot: Wrapping up the day with a breathtaking sunset, learning how to capture the perfect golden hour shot.

The Learning Experience

Throughout the workshop, participants had the chance to learn various aspects of photography, from technical skills like aperture settings and composition to the art of visual storytelling. Personalized feedback sessions were held each evening, allowing everyone to learn from each other's experiences and improve their skills.

Conclusion

The Chioggia and Pellestrina photography workshop was about capturing beautiful images and experiencing the soul of these lesser-known Italian locales. As we wrapped up our journey, each participant left with stunning photographs, unforgettable memories, and newfound skills they can apply in any setting.

My Discover Chioggia Tour is here https://www.msecchi.com/discover-chioggia

Venice for First-Timers: A Glimpse into La Serenissima

Venice, often referred to as "La Serenissima" (The Most Serene), is a city that seems to float on water, a mirage of islands connected by a labyrinth of canals and bridges. For first-time visitors, Venice offers an enchanting experience unlike any other city. With a photographer's eye, I've curated a list of must-see spots and tips to make your maiden voyage to this floating city truly memorable.

1. Piazza San Marco: More than Just a Square

Often the starting point for many, Piazza San Marco is surrounded by iconic structures. While the Basilica and Doge's Palace are must-visits, consider exploring the Museo Correr, which offers insights into Venetian art and history. For a panoramic view of Venice, ascend the Campanile. The square is also home to the historic Caffè Florian — a perfect spot to enjoy a coffee while listening to live orchestral music.

2. Gondola & Beyond: Navigating the Waters

While gondolas are synonymous with Venice, other ways exist to explore the canals. The Vaporetto, or water bus, is an economical way to traverse the Grand Canal and reach islands like Murano and Burano. For the adventurous, kayaking through the canals offers a unique perspective.

3. Hidden Treasures: The Lesser-Known Islands

While Murano is famed for its glass-making and Burano for its colourful houses, the city boasts other islands worth exploring. With its ancient cathedral, Torcello offers a peaceful retreat, while San Giorgio Maggiore provides stunning views of the Venetian skyline.

4. A Feast for the Senses: Venetian Gastronomy

Beyond the classic dishes, explore 'bacari' – traditional Venetian wine bars. Here, you can indulge in 'cicchetti', small appetizers from seafood to local cheeses, paired perfectly with a glass of Prosecco or a Spritz.

5. Art & Culture: Venice's Rich Tapestry

Apart from the renowned museums, Venice hosts the prestigious Biennale, a contemporary art exhibition. The city's many churches, like Santa Maria Gloriosa dei Frari, also house artistic masterpieces.

6. The Calli and Canals: Getting Lost & Finding Yourself

One of Venice's charms is its maze-like structure. Wander without a map. Discover quaint bookstores like Libreria Acqua Alta, where books are stored in gondolas and bathtubs to protect them from flooding.

7. Festivals & Events: Embracing Venetian Traditions

You're in for a treat if your visit aligns with a festival. Beyond the famous Carnival, events like the Festa del Redentore and the Regata Storica offer glimpses into Venice's vibrant cultural life.

8. Sustainable Tourism: Traveling with Care

Venice, despite its global allure, is a delicate ecosystem. As you explore, be mindful of the environment. Avoid overcrowded areas during peak times, respect local customs, and consider supporting local artisans and businesses.

In Conclusion

Venice is not just a destination; it's an experience. It's the whispered tales in its breeze, the reflections in its waters, and the stories etched in its stones. As you embark on this Venetian journey, let the city reveal its secrets, layer by layer, and leave with memories that echo the timeless allure of La Serenissima. Stay tuned for more insights on Venice, including weather tips, recommended readings, and essential things every traveller should know.

The Top Rooftop Bars and Terraces in Venice: A Photographer's Paradise

Venice, the city of canals, is a visual spectacle that never ceases to amaze. While the narrow streets and historic architecture are charming, sometimes you need a bird's eye view to truly appreciate the beauty of La Serenissima.

As a photographer, I've always been on the lookout for the best vantage points, and what better place to find them than at Venice's rooftop bars and terraces? Here's a curated list of the top spots where you can sip a cocktail while capturing the perfect shot.


1. Skyline Rooftop Bar - Hilton Molino Stucky

Location: Giudecca, 810, 30133 Venezia VE, Italy
Best Time to Visit: Sunset
What to Capture: Panoramic views of Venice and the Giudecca Canal

Perched atop the Hilton Molino Stucky, the Skyline Rooftop Bar offers an unparalleled 360-degree view of Venice. The bar serves a variety of cocktails and light snacks, making it the perfect spot for a romantic evening or a photography session at dusk.

2. Terrazza Danieli - Hotel Danieli

Location: Riva degli Schiavoni, 4196, 30122 Venezia VE, Italy
Best Time to Visit: Late Afternoon
What to Capture: San Marco Basilica and the Grand Canal

Elegant and luxurious, the Terrazza Danieli offers a majestic view of the San Marco Basilica and the Grand Canal. The terrace is part of the Hotel Danieli, a historic establishment with Venetian charm. Don't miss their signature Bellini!

3. Settimo Cielo - Bauer Hotel

Location: S. Marco, 1459, 30124 Venezia VE, Italy
Best Time to Visit: Early Morning
What to Capture: Sunrise over the Venetian rooftops

Settimo Cielo boasts the highest terrace in Venice, making it an ideal location for capturing the sunrise. The bar offers a breakfast menu, so you can enjoy a cappuccino while watching Venice wake up.

4. Caffè Florian - Piazza San Marco

Location: Piazza San Marco, 57, 30124 Venezia VE, Italy
Best Time to Visit: Mid-Morning
What to Capture: The bustling life of Piazza San Marco

While not a rooftop bar, the terrace of Caffè Florian offers a unique perspective of Piazza San Marco. Established in 1720, this café is a piece of Venetian history. Capture the essence of Venice as locals and tourists alike pass by.

5. La Terrazza at NH Collection Venezia Palazzo Barocci

Location: San Marco, Corte dell'Albero, 3878/a, 30124 Venezia VE, Italy
Best Time to Visit: Anytime
What to Capture: The Rialto Bridge and the Grand Canal

Situated near the Rialto Bridge, La Terrazza offers a splendid view of the Grand Canal. The bar serves a variety of Italian wines and aperitifs, making it a great spot for relaxation and photography.

Tips for Photographers

  1. Tripod: Some bars may not allow tripods, so it's advisable to check in advance.

  2. Golden Hour: For the best lighting, aim to visit these spots during the golden hour.

  3. Reservations: These places can get crowded, especially during the tourist season. Make sure to book in advance.

Venice is a city that deserves to be seen from above. Whether you're a photographer or simply someone who appreciates stunning views, these rooftop bars and terraces offer a unique perspective of this enchanting city.

Unlock the Beauty of Venice and Ljubljana: Private Tours, Workshops and Masterclasses from this September!

Autumn is on the horizon, and with it comes a rare opportunity to experience the enchanting cities of Venice and Ljubljana in their most captivating light. This September, we are thrilled to invite you to join us for an array of private tours, workshops, and masterclasses, designed with discerning travellers like you in mind.

slovenia tours

Why Choose September and Autumn?

September is a magical time in Venice and Ljubljana. As the crowds of tourists begin to thin, the cities come alive in a way that can only be appreciated by those fortunate enough to be there. With fewer distractions, the allure of the serene canals, stunning architecture, and distinctive culture shines through. The gentle autumn light casts an enchanting glow, perfect for photography and outdoor exploration.

As a returning customer, you will benefit from a 10% discount

What We Have Planned:

Private Tours: Discover hidden corners and breathtaking views guided by our expert team, offering insights and access that only a true local could provide.

Workshops: Engage with renowned artisans through hands-on workshops on traditional crafts. Whether it's Venetian mask-making or Ljubljana’s culinary secrets, these sessions promise an authentic connection with the local culture.

Masterclasses: Elevate your experience with masterclasses in areas such as photography, painting, or wine tasting. Learn from masters in their fields and cultivate new skills.

Reserve Your Experience Today

We've crafted these offerings to be as unique as they are exclusive. Spaces are limited, and we strongly encourage early booking to ensure you don't miss out.

Safety Measures & Comfort

Your safety and enjoyment are our utmost priorities. Rest assured that all tours, workshops, and masterclasses adhere to the latest health and safety guidelines.

Venice and Ljubljana in September and all Autumn are truly special, and we can't wait to share this extraordinary time with you. Join us for an intimate, immersive, and unforgettable experience.

Venice tour




Exploring Heiligenbrunn: Unveiling the Essence of Burgenland's Wine Heritage

Nestled in the scenic district of Güssing in the charming Austrian state of Burgenland, lies the quaint town of Heiligenbrunn. Steeped in history and renowned for its exquisite Uhudler wine, Heiligenbrunn offers a captivating journey into the heart of Burgenland's winemaking heritage. In this blog post, we embark on a virtual tour of Heiligenbrunn, delving into its rich viticultural traditions and the enchanting Kellerviertel, where the essence of this renowned wine comes to life.

The Enchanting Town of Heiligenbrunn:

Heiligenbrunn welcomes visitors with its idyllic landscapes and warm, welcoming atmosphere. Surrounded by rolling vineyards and charming countryside, this hidden gem holds a captivating allure for wine enthusiasts and travelers seeking a serene escape. Stepping foot into Heiligenbrunn is like stepping back in time, as the town's traditional architecture and well-preserved buildings exude a historic charm that harks back to its roots.

The Legend of Uhudler Wine:

At the heart of Heiligenbrunn's allure is the legendary Uhudler wine. Born out of a fascinating history, this unique wine variety has its roots in the days when traditional grapes were banned in the region due to their susceptibility to mildew. Resourceful winemakers turned to wild grape varieties, cultivating them with care and craftsmanship to create the flavorful and distinct Uhudler wine. This heritage wine has become an emblem of Heiligenbrunn, drawing enthusiasts from far and wide to savour its special taste.

Uhudler

Unveiling the Kellerviertel:

One of the must-visit attractions in Heiligenbrunn is its historic Kellerviertel, also known as the wine cellar quarter. This labyrinthine network of centuries-old wine cellars, adorned with charming thatched roofs and rustic wooden doors, creates a fairytale-like setting. The Kellerviertel is a living testament to the town's winemaking heritage, offering an immersive experience into the traditional wine production methods of generations past.

Wine Tasting Adventures:

Heiligenbrunn welcomes wine connoisseurs and casual enthusiasts to indulge in delightful wine-tasting adventures. Local wineries open their doors to visitors, allowing them to sample a wide range of Uhudler wines and other regional delights. With their deep knowledge and love for their craft, the passionate winemakers gladly share stories of their family traditions and the meticulous winemaking process.

Embracing Local Culture:

Beyond its viticultural charm, Heiligenbrunn allows travellers to immerse themselves in the local culture. Traditional events and festivals celebrate the town's heritage, offering a glimpse into its customs and traditions. The warm and hospitable locals make every visit memorable, sharing their stories and extending heartfelt welcomes to all who venture into their beloved town.



Heiligenbrunn is a hidden gem in the heart of Burgenland, Austria, where time seems to slow down, and the essence of winemaking history fills the air. From the enchanting vineyards to the captivating Kellerviertel, this town offers an unforgettable experience for anyone seeking to explore the rich wine heritage of the region. So, whether you're a wine enthusiast, a history buff, or an adventurous traveller, Heiligenbrunn awaits with open arms to unveil the magic of its Uhudler wine and the timeless charm of its Kellerviertel. Come, raise a glass, and toast to the beauty of Heiligenbrunn - a place where tradition and taste intertwine in perfect harmony.

Introducing Certificates of Participation

📣 Exciting News: Introducing Certificates of Participation for our Photography Masterclasses and Workshops! 🏆

We are thrilled to announce that we now offer Certificates of Participation for all our esteemed participants! At www.msecchi.ccm , we believe in recognizing your dedication and commitment to honing your photography skills.

📸 What does this mean for you?

By attending our photography masterclasses and workshops, you not only gain invaluable knowledge and practical skills but also receive a prestigious Certificate of Participation. This certificate serves as a testament to your hard work and signifies your successful completion of our program.

🔖 Why is a Certificate of Participation important?

✅ Recognition: Our certificates acknowledge your efforts and achievements during our masterclasses and workshops. They provide a tangible representation of your commitment to enhancing your photography expertise.

✅ Credibility: As a participant, you can proudly display your certificate, knowing that it attests to your involvement in a structured, professional program. It adds credibility to your portfolio and demonstrates your dedication to continuous improvement.

✅ Motivation: The certificate acts as a source of motivation, inspiring you to pursue your passion for photography further. It encourages you to build upon your acquired skills and continue your learning journey.

✅ Distinction: Our Certificates of Participation differentiate you as someone who has undergone a rigorous and reputable training program. They set you apart in a competitive industry, signalling to potential clients or employers that you have received a quality education and practical experience.

Join us for an enriching photography learning experience and seize the opportunity to receive your very own Certificate of Participation. Invest in your passion, broaden your horizons, and showcase your commitment to excellence.

Enrol now in our upcoming masterclasses and workshops to unlock your creative potential and earn your well-deserved certificate!

The Importance of Photography Workshops: Developing and Improving Your Skills

In the world of photography, the journey to mastery is an ongoing process of learning and growth. While self-guided practice and online resources have their merits, there's a unique and invaluable experience that comes with taking photography workshops. This blog post will explore why participating in photography workshops is essential for any photographer who aims to develop and improve their skills.

Hands-On Learning Experience:

Photography workshops offer a hands-on learning environment allowing participants to practice theory. Through practical exercises, guided shoots, and real-time feedback, workshops provide a dynamic setting for photographers to experiment with different techniques, settings, and compositions. This hands-on approach accelerates learning and fosters a deeper understanding of concepts.

Expert Guidance and Mentorship:

One of the most significant advantages of photography workshops is the opportunity to learn from experienced instructors who serve as mentors throughout the process. These instructors bring their wealth of knowledge, expertise, and artistic vision to the table, guiding participants in honing their technical and creative skills. Their insights and personalized feedback help identify areas for improvement and provide valuable direction.

Networking and Community:

Participating in workshops connects you with like-minded individuals who share a passion for photography. The workshop environment cultivates a sense of community and provides a platform for networking with fellow photographers. The exchange of ideas, perspectives, and experiences within this community fosters inspiration, collaboration, and continuous growth.

Specialized Instruction and Focus:

Photography workshops often focus on specific photography genres, techniques, or aspects. Whether it's landscape photography, portrait photography, street photography, or mastering post-processing, workshops offer specialized instruction tailored to the participants' interests. This focused approach allows photographers to dive deeper into their preferred areas and comprehensively understand the nuances involved.

Immediate Feedback and Critique:

Receiving constructive feedback and critique is an invaluable part of the learning process. Photography workshops provide a safe and supportive environment where participants can receive immediate feedback from the instructor and fellow photographers. This feedback helps identify strengths, weaknesses, and areas of improvement, empowering photographers to refine their skills and develop a discerning eye.

Conclusion:

Taking photography workshops is an investment in your technical proficiency and a journey towards artistic growth and self-expression. Combining hands-on learning, expert guidance, networking opportunities, specialized instruction, and constructive critique provides an immersive and transformative experience. Embrace the opportunity to learn from experienced mentors, collaborate with fellow photographers, and push the boundaries of your creativity. Elevate your photography skills through workshops and unlock your artistic potential.

Capturing the Essence of Venice: My Bespoke Photography Workshops and Masterclass

Venice, the floating city of unparalleled beauty, has captured the hearts of countless artists, writers, and dreamers throughout history. As a passionate professional photographer, I have always yearned to explore its winding canals, enchanting alleyways, and iconic landmarks through the lens of my camera. Determined to share my love for this mesmerizing city with fellow photography enthusiasts, I embarked on a journey to create bespoke Venice Photography workshops and masterclasses.

Welcome to msecchi.com, where the art of capturing Venice comes to life.

Unveiling the Charm of Venice:

In my workshops, I strive to reveal the true essence of Venice beyond the clichéd postcard images. Venice is a city that thrives on its unique blend of architecture, history, and vibrant culture, and my goal is to empower photographers to capture its hidden gems and authentic moments. Each workshop is meticulously crafted to cater to beginners and advanced photographers, ensuring an enriching experience.

Tailored Experiences:

At msecchi.com, personalization is vital. I understand that every photographer has their style, preferences, and goals. That's why I offer bespoke workshops that can be customized according to individual needs and interests. Whether you're passionate about landscape photography, street photography, or want to experiment with night-time shots, I am here to guide you and help you refine your skills.

The Venice Masterclass:

For those seeking a more immersive experience, I offer exclusive Venice Masterclasses. All my workshops are private, so this intensive program delves deeper into the art of photography, encouraging participants to push their boundaries and unleash their creativity. With a strong emphasis on composition, lighting, and storytelling, the Venice Masterclass takes you on a transformative journey, capturing the soul of Venice in every frame.

Exploring Hidden Corners:

As we wander through the maze-like streets of Venice, I will take you off the beaten path to discover the city's best-kept secrets. From secluded canals adorned with blooming flowers to tucked-away squares brimming with locals' daily life, we will uncover the lesser-known treasures of Venice. Through my guidance, you will learn how to observe, compose, and capture these intimate moments, allowing your photographs to narrate the untold stories of this magical city.

Creating Lasting Memories:

Photography is not just about clicking the shutter; it's about crafting images that evoke emotions and stand the test of time. During our workshops and masterclass, we will focus on technical aspects and developing your artistic vision. I will share my insights, techniques, and post-processing tips to help you elevate your photography to new heights. Together, we will create a collection of images that will become cherished memories of your time in Venice.

Conclusion:

Join me at msecchi.com as we embark on a photographic adventure through Venice's enchanting streets and canals. Whether you're a beginner eager to learn the basics or an experienced photographer looking to refine your skills, my bespoke workshops and masterclass are designed to offer an unforgettable experience. Let's capture the essence of Venice and bring its timeless beauty to life through our lenses.

Fujifilm Monochrome simulation "Paul Ickovic"

I dedicated a Fujifilm Monochrome simulation to my good friend and colleague Paul Ickovic who passed away while in Prague on May 23rd 2023. https://www.paulickovic.photography/

Thanks, Paul, for all the kind words, good laughs, friendly advice, life lessons, and fabulous tips. I will miss you. ! R.I.P.

What I like about this Monochrome film simulation recipe is that it has a tremendous film-like quality to it. This recipe pairs exceptionally well with vintage lenses.

Here are the settings:

  • Acros+R or Monochrome +R

  • Dynamic Range: DR100

  • Highlight: +3

  • Shadow: -2

  • Noise Reduction: -3

  • Sharpening: +1

  • Grain Effect: Strong

  • Colour Chrome Effect: Off

  • Toning: 0

  • White Balance: AWB, 0 Red & +8 Blue

Saying Farewell to Fujifilm: My Journey of Departure and Exploration

Reflecting on the past decade of my photographic journey, I am filled with a sense of gratitude and nostalgia.

Today, I am at a pivotal moment as I bid farewell to Fujifilm. This brand has been integral to my professional life since my first encounter with the iconic X100 over ten years ago. With mixed emotions, I take this opportunity to express my appreciation to Fujifilm for its incredible and transformative journey. However, the time has come to explore new avenues, as recent experiences have left me yearning for a fresh perspective.

Throughout the last 10 years, Fujifilm has played a significant role in shaping my artistic vision, allowing me to capture moments of beauty and emotion with unrivalled precision. I started with the X100 then the X-Pro and XT1 passing through the XH-1. finally, the XT-4, among other models, accompanied me through countless assignments and personal projects, each lens capturing a unique facet of the world around me. I often owned 4 Fujifilm cameras at any given time and at least ten lenses from 10mm to 400mm. Together, we created what I hope is a lovely body of work; I am forever grateful.

However, as an artist, I believe it is vital to listen to the inner voice that propels us forward, urging us to explore new territories. Despite my deep-rooted appreciation for Fujifilm's commitment to excellence and innovation, I have found myself increasingly dissatisfied with the latest offerings from the brand.

The creative fire that once burned brightly within me began to flicker, prompting me to seek inspiration elsewhere.

It is essential to acknowledge that this decision was not made lightly. The process of bidding farewell to a brand that has been integral to my professional and creative journey is bittersweet. The memories we have shared, the images we have crafted together, and the growth I have experienced through these incredible tools will forever remain cherished.

Yet, as I embark on this new chapter, I am filled with excitement and anticipation. The world of photography is vast and ever-evolving, with numerous brands and technologies awaiting exploration. I look forward to discovering new tools that will invigorate my passion, challenge my skills, and enable me to capture moments in ways I have yet to imagine.

In bidding farewell to Fujifilm, I thank the brand for over a decade of support, partnership, and relentless pursuit of photographic excellence. Through this profound journey, I have grown as an artist and honed my craft. As I navigate uncharted waters, I embrace the opportunity to expand my artistic horizons, confident that this departure will begin a new chapter in my photographic narrative.

The path ahead may be uncertain, but one thing remains constant—I am ready to seize the future and continue my pursuit of capturing the world's beauty through a fresh lens.

PS. I have decided for the time being not to make public the brands I have adopted to avoid comparisons and sterile discussions.

Embracing the Monochrome Challenge on the Vibrant Island of Burano

As a photojournalist and fine art photographer who conducts workshops across picturesque European cities like Venice, Ljubljana, and Croatia, I constantly seek new ways to challenge my perspective and inspire the students who attend my sessions. One such challenge I recently undertook with Terry, a fantastic guest and a great photographer, was a black and white photography workshop in the heart of Burano, Italy's most colourful island.

At first glance, it may seem like a counterintuitive idea to focus on black and white photography in a place that is bursting with colour. However, the experience proved enlightening, allowing me and my students to delve deeper into the nuances of composition, texture, and contrast that are so critical to black-and-white photography.

During the workshop, we explored the island's quaint streets and canals, searching for scenes and subjects that would translate well into monochromatic images. Without the distraction of colour, we were forced to think beyond the obvious and consider how elements like light, shadows, and shapes could create a compelling photograph.

One of the most fascinating aspects of this challenge was the opportunity to understand what works and what doesn't in terms of black and white photography. We discovered that certain subjects lent themselves perfectly to a monochromatic treatment, while others lost their impact without the vibrancy of colour. This realization made us all more discerning photographers capable of making thoughtful decisions about when to use black and white versus color.

The vibrant houses of Burano, for example, seemed to lose their charm in grayscale. However, the intricate lacework the island is famous for took on a new life when captured in black and white. The play of light and shadow on the delicate patterns created a sense of depth and intricacy that may have been lost in a colour image.

Ultimately, the black and white workshop challenge in Burano proved to be an enriching experience for all of us. It pushed us to think more critically about our photographic choices and helped us better understand the art of monochrome photography. While it may have seemed like a crazy idea initially, the results were nothing short of fantastic. I encourage every photographer to consider taking on a similar challenge to expand their horizons and hone their skills!

The Art of AI: How Technology is Changing the Future of Photography

In the age of artificial intelligence, traditional art forms are being challenged and transformed. Photography, in particular, is experiencing a wave of innovation and experimentation thanks to the power of machine learning algorithms. While some worry about the impact of AI on the art form, I see it as an opportunity to push the boundaries of what is possible and explore new possibilities.

All Images by JULIE WIELAND - Midjourney v5

PORTRAIT OF AN OLDER MAN SAT IN A COFFEE SHOP, SHOT THROUGH A WINDOW. THIS IMAGE IS STRAIGHT OUT OF MIDJOURNEY V5 | JULIE WIELAND

Today, when machines are learning to see and interpret the world around us, it may seem as though the space for traditional photography is shrinking. However, by analysing AI, we can (re)discover a concrete future for the art form.

With the recent launch of Midjourney V5, a cutting-edge AI model developed by leading tech company OpenAI, the capabilities of machine learning in the realm of visual arts have taken a giant leap forward. Midjourney V5 has been specifically designed to enhance the quality of images and videos by applying advanced algorithms that can automatically adjust and optimise colours, brightness, and contrast, among other things.

While this technological breakthrough undoubtedly has many advantages, some photographers have expressed concern about the impact it may have on the art form. They worry that AI-enhanced images could lead to a homogenisation of visual aesthetics, making it difficult for individual artists to stand out and be recognised for their unique vision.

ONE OF THE IMAGES I CREATED WITH MIDJOURNEY V5

However, others argue that AI could be a tool for artists to explore new possibilities and push the boundaries of traditional photography. By understanding how machine learning algorithms work and how they can be applied to images, photographers can create works that are both technically advanced and visually striking.

Moreover, the use of AI in photography can help democratise the art form by making it more accessible to a wider audience. With tools like Midjourney V5, amateur photographers can improve the quality of their images and create professional-looking work without needing years of training and experience.

While the use of AI in photography may impact the industry as a whole, it is unlikely to lead to professional photographers losing their jobs. AI technology can be seen as a tool that can help photographers improve their workflow and enhance the quality of their work.

Professional photographers have a level of skill and expertise that cannot be easily replicated by AI technology. While AI may be able to automate certain aspects of the editing process, it cannot replicate the creative eye and unique perspective that a human photographer brings to the table.

Furthermore, professional photographers often work in areas that require a high level of technical expertise and specialised knowledge, such as commercial photography or photojournalism. In these areas, capturing specific moments or telling a story through images is essential, and AI technology is unlikely to replicate these skills fully.


That being said, the use of AI technology may lead to changes in the industry and how photographers approach their work. For example, photographers may need to adapt their skills and expertise to incorporate AI tools into their workflow, or they may need to find new niches where they can offer unique value beyond what AI can provide.

Overall, while the use of AI technology may bring changes to the industry, it is unlikely to lead to professional photographers losing their jobs. Instead, it may offer opportunities for photographers to enhance their skills and bring new ideas and approaches to their work.

REVOLUTIONIZING THE ART WORLD: VERSION 5 OF THE MIDJOURNEY AI ART GENERATOR

At the same time, AI can also help us understand the world around us in new and exciting ways. By training machines to recognise patterns and interpret images, we can gain insights into how we see and understand the world. For example, machine learning algorithms can identify and track environmental changes over time, helping us better understand issues like climate change and urbanisation.

In short, the rise of artificial intelligence may seem daunting for traditional photographers, but it also presents exciting opportunities for innovation and experimentation. By embracing AI and using it to enhance our artistic vision, we can create technically advanced and visually stunning works while gaining new insights into the world.

STRAIGHT OUT OF MIDJOURNEY V5

For a professional photographer, there are several steps they can take to stay ahead of the curve and not fall behind with the use of AI in photography:

  1. Embrace new technologies: Professional photographers should be open to learning about and adopting new technologies, including AI-powered tools. By staying up-to-date with the latest developments in the industry, they can continue to offer high-quality services to their clients.

  2. Develop a unique style and aesthetic: While AI can be used to enhance images, it cannot replicate the creative eye and unique perspective that a human photographer brings to the table. By developing a signature style and aesthetic, professional photographers can differentiate themselves from competitors and offer a unique value proposition to their clients.

  3. Focus on specialisation: Professional photographers can also differentiate themselves by focusing on a specific niche or area of expertise, such as commercial photography or photojournalism. By becoming experts in a particular area, they can offer a unique value to clients beyond what AI can provide.

  4. Collaborate with AI: Professional photographers can also incorporate AI-powered tools into their workflow to streamline and enhance their work. By using AI to automate certain aspects of the editing process, for example, they can free up time to focus on other aspects of their work, such as composition and lighting.

  5. Stay connected with the industry: Finally, professional photographers should stay connected with the industry by attending workshops, conferences, and networking events. This can help them stay up-to-date with the latest developments in the industry and connect with other professionals who may offer new opportunities and collaborations.

Overall, by staying open to new technologies, developing a unique style and aesthetic, focusing on specialisation, collaborating with AI, and staying connected with the industry, professional photographers can continue to thrive and stay ahead of the curve in the age of AI.

images by JULIE WIELAND

Shutter Speeds and Social Feeds: The Artistic Differences Between Photographers and Content Creators

Photographers and content creators are two professions that mentioned daily are seems or are often considered closely related and often used interchangeably, but they have distinct differences and few similarities that set them apart. In this article, we will explore the differences and similarities between photographers and content creators and their respective roles in the creative industry.

Photography is a profession that involves capturing and creating still images using a camera. Photographers are artists that use their technical skills and creativity to capture moments and emotions that are conveyed through their images. They often specialize in a particular genre of photography such as portraiture, landscape, fashion, or photojournalism.

On the other hand, content creation is a broader term that encompasses various creative mediums such as photography, videography, graphic design, and writing. Content creators use their creative skills to produce engaging and informative content for various platforms, including social media, blogs, and websites. They may work independently or as part of a team to create content that meets the needs and interests of their audience.

One of the primary differences between photographers and content creators is their focus. Photographers typically focus solely on creating still images, whereas content creators may use various mediums to create content that tells a story or conveys a message. Additionally, photographers often work in a specific genre of photography, while content creators may work across various mediums and genres.

Another difference between the two professions is their scope of work. Photographers often work on specific projects or assignments, such as weddings, fashion shoots, or magazine editorials. Content creators, on the other hand, may work on ongoing projects such as social media campaigns or blog posts, producing content on a regular basis to keep their audience engaged.

Despite these differences, there are also some similarities between photographers and content creators. Both require a high level of creativity and technical skills to produce quality work. They both also require an understanding of the target audience and how to effectively communicate through their chosen medium.

In addition, both professions require attention to detail, strong communication skills, and the ability to work under pressure. Photographers and content creators must be able to take direction from clients or collaborators and adapt their work to meet specific requirements.

A photographer is generally considered an artist because they use their technical skills and creativity to capture and express a moment or an idea through the medium of photography. They make artistic choices about composition, lighting, colour, and subject matter, and often use their photographs to tell a story, evoke an emotion, or convey a message.

In contrast, a content creator is typically more of an executor of ideas and promotions. While they may also use technical skills to produce content, their primary focus is on creating content that will engage an audience and promote a brand or product. Content creators may use a variety of media, such as video, social media, or blog posts, to create content that is visually appealing and shareable, but their main goal is often to increase visibility and generate revenue for their brand or clients.

Of course, there can be overlap between these roles, and many photographers also create content for promotional purposes, while some content creators may have a more artistic approach to their work. However, in general, the distinction between a photographer as an artist and a content creator as an executor of ideas and promotions lies in the focus and purpose of their work.

In today's age and conditions, there is no clear answer as to whether it is better to be a photographer or a content creator. With the rise of social media and the increasing demand for high-quality visual content, both professions have become increasingly important and relevant.

However, there are some trends that suggest that being a content creator may be more advantageous in today's digital age. For one, content creators have the ability to produce content across various mediums, including photography, videography, graphic design, and writing. This versatility allows them to reach a wider audience and create more engaging and dynamic content.

Moreover, content creators are often able to monetize their work more effectively than photographers. With the rise of influencer marketing and sponsored content, content creators can earn a significant income through brand partnerships and collaborations. In contrast, photographers often rely on commissioned work or selling prints to earn a living.

That being said, there are still many advantages to being a photographer. Photography remains an essential and highly valued art form, and photographers are often able to charge premium prices for their work. Additionally, photographers who specialize in a specific genre, such as fashion or product photography, may have a more defined niche and be able to establish themselves as experts in their field.

It's also worth noting that many photographers are now expanding their skillset and becoming content creators themselves. By embracing various mediums and platforms, photographers can diversify their portfolio and reach new audiences.

Ultimately, whether it's better to be a photographer or a content creator depends on individual interests, skills, and goals. Both professions require creativity, technical skill, and an understanding of the target audience, so it's possible to combine the two and become a successful hybrid creator.

In conclusion, while there are some advantages to being a content creator in today's digital age, there are still many benefits to being a photographer. The key is to stay adaptable and embrace new technologies and mediums as they emerge, in order to stay relevant and competitive in the ever-evolving creative industry.


Tips for Building Successful Partnerships on Social Media

Over time I have established interesting partnerships with important companies like Ikea, Range Rover, Tesla, Relais & Chateaux, several five-star hotels and top restaurants to mention some, and I am often asked what my “secret” is ….. so I decided to write a short post!.

As social media becomes an increasingly vital aspect of modern business, many companies are seeking partnerships with social media influencers and agencies to help them promote their brand and reach new audiences. If you want to secure interesting partnerships and contracts representing successful companies on social media, consider the following advice:

Define Your Market Position and Brand

Before attracting partnerships and contracts with thriving businesses, you must have a firm grasp of your niche and brand identity. What distinguishes you from other social media influencers and firms? Which subjects or industries are you most enthusiastic about? What values do you want to associate with your brand? By defining your niche and brand identity, you can generate a compelling value proposition to attract social media partner-seeking businesses.

Develop a Powerful Social Media Presence

You must have a robust social media presence to attract partnerships and contracts with prosperous businesses. This involves building a following on social media platforms such as Instagram, Twitter, and LinkedIn and producing content that resonates with your target audience. Be consistent with your social media posts, interact with your followers, and demonstrate your expertise and personality. A strong social media presence will increase your appeal to businesses seeking social media partners.

Investigate and Identify Possible Partners

Once you have a solid social media presence and a clear understanding of your niche and brand identity, you can begin researching and identifying potential partners. Consider companies that share your values and interests and a similar target market. Introduce yourself and your company to them via email, social media, or a shared connection. Be sure to emphasise what you can offer and how you can help them achieve their marketing objectives.

Create a Compelling Proposal

When pitching your services to potential partners, it is essential to create a persuasive proposal that demonstrates your expertise and value. This should include information regarding your audience's demographics, engagement rates, and previous partnerships and campaigns. Be specific about how you can assist the organisation in achieving its marketing objectives, and provide examples of how you have done so in the past. A well-written proposal can help you differentiate yourself from other social media partners and increase your chances of securing a contract.

Develop Solid Relationships

In order to secure lucrative partnerships and contracts representing successful companies on social media, developing strong relationships with your partners is essential. This includes being responsive to their needs, delivering on your promises, and communicating openly and transparently. Consider your alliances long-term relationships, and focus on establishing trust and adding value over time. Thus, you can establish yourself as a valuable social media partner and attract future opportunities that are even more exciting.

In conclusion, securing interesting partnerships and contracts on social media while representing successful businesses requires a combination of strategic planning, strong execution, and relationship-building skills. You can increase your chances of success and attract even more exciting opportunities by defining your niche and brand identity, establishing a solid social media presence, researching and identifying potential partners, developing a compelling proposal, and fostering strong relationships with your partners.

The Timeless Appeal of Photographs: Exploring Their Lifespan and Preservation


I was chatting and joking with an Italian friend and colleague today when he said. “Le fotografie non hanno data di scadenza!” (Photographs do not have an expiry date)….. and it made me think…so here is my take!

Photographs are often considered to be timeless, as they capture a moment in time that can be preserved and viewed for many years to come. However, photos do have a shelf life, and their longevity can depend on a variety of factors.

The lifespan of a photograph can be influenced by the quality of the materials used to produce it. Photos printed on low-quality paper, for example, may deteriorate over time and become discolored or faded. Similarly, photos printed with inkjet printers may not last as long as those printed with traditional photographic processes like silver halide printing.

Environmental factors can also impact the lifespan of a photograph. Exposure to light, heat, and humidity can cause photographs to degrade over time. For example, storing photographs in a damp basement or attic can lead to mold growth and damage to the image. Similarly, displaying photographs in direct sunlight can cause fading and discoloration.

Finally, the format in which a photograph is stored can also impact its longevity. Digital photos can be easily backed up and stored in multiple locations, which can help ensure their preservation. However, digital storage formats can become outdated over time, making it difficult to access older photos. In contrast, printed photographs can be physically damaged or lost, but they can also be more easily accessed and enjoyed.

In conclusion, while photographs may be considered timeless in the sense that they capture a moment in time that can be preserved for generations, their longevity is not guaranteed. The quality of the materials used to produce them, environmental factors, and the storage format can all impact the lifespan of a photograph. Therefore, it is important to take steps to properly store and protect photographs to ensure their preservation for years to come.

Vero True Social: The Good..The Bad and the Ugly!

For the past six months I dedicated most of my Social Media Time to Vero True Social. I have been on this platform since 2018 but never spent much time on it and decided I had to concentrate and give it a real try!

I love the design; I think it has excellent vibes; I think the owner/ founder is great and I like is philosophy…..so I really wanted to make it work for me.

I really needed a new social media home!

Certainly, as a journalist, I found that Vero True Social had some unique features, such as the ability to sort posts into different categories and the "collections" feature which allowed me to group together related content. These features made it easier to organize my content and showcase my work in a more visually appealing way.

However, I also found that the platform had a high turnover rate of accounts opening and closing. This was frustrating because it made it difficult to establish a stable network of followers. As soon as I started to gain traction and gain followers, some of them would close their accounts, which meant that I would have to start from scratch again.

In addition, I found that the rate of followers and engagements on Vero True Social was relatively low compared to other social media platforms. This made gaining visibility for my content and attracting a large audience difficult.

Finally, the lack of analytics on the platform was a significant drawback for me. I rely heavily on data to inform my work, and the absence of this feature made it difficult to understand my audience and measure the success of my content. Without analytics, I could not know which posts were performing well and which were not, making it difficult to optimize my content and reach a wider audience.

While Vero True Social had some unique features, the high turnover rate of accounts, low engagement rates, and absence of analytics ultimately made it an unsustainable platform for me. As such, I've decided to focus my efforts on other social media platforms that provide a more stable and engaging environment for me to connect with my audience and share my work.

Prešeren Day 8th February

France Prešeren (1800-1849) was a Slovenian poet, considered the greatest poet and a cultural icon of Slovenian identity. He is widely regarded as the father of Slovenian poetry and a symbol of Slovenian cultural and national revival.

Born in the small town of Vrba, Prešeren showed a talent for language and poetry from an early age. He studied law in Vienna and later worked as a lawyer in Ljubljana. Despite his successful career, Prešeren devoted much of his time to writing poetry. His work reflects a deep appreciation for nature, a passion for freedom and a love of country.

Prešeren's most famous work is a collection of sonnets called "The Trilogy of Love," which includes the poems "A Toast," "The Tears of the Prodigal," and "The Matches." These poems express the poet's love for a woman named Julija, and his disappointment and heartbreak when she marries another man. Despite this, Prešeren continued to write beautiful and powerful poems that capture the essence of love and human emotion.

In addition to his love poetry, Prešeren also wrote political poems that reflected the Slovenian people's desire for independence and freedom. He strongly supported the idea of a unified Slovenia, and his poems inspired the Slovenian people to fight for their rights and their country.

Prešeren's legacy continues to live on in Slovenia, and he is celebrated every year on the 8th of February as "Prešeren Day," a national holiday in Slovenia. His poems have been translated into numerous languages and his impact on Slovenian literature and culture cannot be overstated. He remains an important figure in Slovenian history and a source of national pride for the Slovenian people.

In conclusion, France Prešeren was a visionary poet whose works captured the essence of love, freedom, and national identity. He remains an inspiration to all Slovenians and a symbol of their cultural heritage.

In Ljubljana there's the Preseren Monument with Preseren statue looking across the square towards his girlfriend's balcony. Sitting on the monument gives you a perfect view!

Farewell to the PhotoZines



I fell in love with photozines over two decades ago. I recall how much fun it was to flip through the pages of Back Issue the first time I saw one. I admired the photos' originality and creativity.

I liked it because, as a photographer, I saw it as a bridge between an idea and a finished book, as well as a very democratic way to show your images at a low cost.


We decided to say goodbye to the printing of photozine and concentrate on books. We are no longer accepting orders for photo zines. This is because we want to focus on better quality, so the book is the only possibility. We want to thank all the people who supported us during this time. It was a hard decision, but we’re proud of what we achieved with photo zine and thankful to everyone who helped us along the way.


Ljubljana in Monochrome Exhibition

Ljubljana in Monochrome Exhibition. opening in Krizevniska, Ljubljana

December 23rd at 6pm

My Photozine is for sale here https://www.msecchi.com/photo-zines/ljubljana-in-monochrome



Madonna della Salute

The Madonna della Salute is the most heartfelt holiday for the Venetians, celebrated every year on November 21st. It honours the ex-voto made by doge Contarini in 1630. At that time, the Plague had already killed a quarter of the city population.

A temporary votive bridge is set up across the Grand Canal so celebrants can cross the water from Giglio to a lane near the Salute. Thousands of locals crowd into the small streets leading up to the church and line the bridge as they watch the procession carrying the statue of the Virgin Mary through town.

The genesis of the celebrations dates back to the beginning of the 17th century when an epidemic plague swept through the lagoon city of Venice. Hundreds of people died every day. The governor at the time,

Francesco Morosini, was so alarmed by the situation that he gathered the people of Venice around him and asked what they would do to stop the disease from spreading further. The response he received was an overwhelming plea for a miracle.

Morosini promised that if they prayed to Our Lady of Health to heal the sick and stop the spread of the disease, he would build a church in her honour as a symbol of gratitude. Over the next few months, the funds to build the church were collected and the plans were drawn up. The church was officially named Santa Maria della Salute and was inaugurated on Christmas Day 1631.

Since then, hundreds of Venetians have gone to the Salute church yearly to light a candle and say thanks. It is a very beloved tradition, luckily not touristy.