More and more platforms use hashtags, which means more information is publicly available to social media users. Twitter was the first platform to adopt hashtags, and since then, they have also appeared on Facebook, Instagram, LinkedIn, Google+, and Pinterest. [8, 19, 20]

While Facebook works to make its platforms hashtag-friendly, there are a lot of hashtag generators for Instagram and a number of other online tools you can use. You can search the search bar for a particular hashtag, and then click on hashtags that come from other services, such as Instagram. Alternatively, you can take the search results and create a post directly from there. When you select a relevant hashtag for your company profile, look for the most commonly used hashtag on Instagram. This provides data on which hashtag is popular and thus makes it possible to investigate your competitor's social media accounts by searching through your own social media posts and their social media accounts using an online tool. 2, 6, 10, 18

My favourite program to search, analyze and help e with Hashtags is for sure IQHASHTAGS

I use it on a daily basis and is open all the time in my browser, it helps me discover where and how to get ideas for your hashtags, find popular hashtags, and determine which hashtag size is the best fit for your profile, but also checks which hashtags have performed best and have provided the biggest reach for your content and profile. A hashtag with a more extensive reach means more likes and followers. Analyze the connection between the time of your post, engagement, hashtag reach.

In addition, using community hashtags to brand your hashtag is a way to increase the number of Instagram users who can see your post. Even more importantly, Instagram gives you the ability to use many hashtags in your posts, so you can use between 0-30 hashtags that give you more attention and reach when you address various related hashtags. It can also seem spammy to ram a hashtag into people's Instagram Stories and use the maximum number of hashtags at all. You don't have to promote the hashtag often in a post on Instagram Stories, but ask your followers to share the post with it. [Sources: 0, 10, 13, 14]

If you find a hashtag for your own Instagram post, let it be simple: You could use # cybermonday2017, for example, not # cyber Monday 2017. [Sources: 11]

The purpose of hashtags is to ensure that the hashtag you use is relevant to your target audience, so that more users and accounts are involved. If you use a hashtag with the intention of discovering content, you can put the right hashtag in front of your target audience if you have never been connected to it. If you take the time to use hashtagged, you'll make a decision about whether or not it fits your social media strategy. Although hashtagging is a great way to promote your business, please make sure it is specific. [Sources: 7, 16]

It doesn't matter how well you use hashtags on Instagram if your users can't connect with you or understand your content. [Sources: 3]

While hashtagging on Twitter can definitely help your social media presence (hashtags are designed to make it easier for you to find things and connect with others), using a long, verbose hashtag like # bestcoffeeshopintheworld can hurt your presence. In addition to the long hashtag, using too many of them in a post can also damage your social media presence and damage your brand image and connectivity. [Sources: 9]

Another advantage of using hashtags on Instagram is that they are still searchable while they are in the comments section, but the first comment is hidden from people's feeds. Users can follow the hashtag they are interested in to ensure that content with this hashtag appears regularly in their feed. When you post a photo on Instagram, Tailwind's hashtags and First Comment tool will post your hashtag as the first comment to keep your comments clean and look good. Any post that uses a hashtag will push you to its page where you can follow it and view the top of the post, along with the most recent one. [Sources: 3, 4, 15, 16]

Using trending hashtags in your social media posts helps you reach a wider audience and increase brand awareness across the social media universe. You can see your post by reading different hashtags and then deciding whether it's worth following, which means that hashtag is a great way to increase your audience. On the contrary, using a more specific hashtag on Instagram can help build a larger audience for your business. Using a hashtag in an Instagram post not only boosts your followers, but also strengthens your art business and makes your long-shared world easier to find. [Sources: 1, 8, 9, 11]

Now, let's get to the reason why you should use hashtags in your Instagram marketing campaigns. On Instagram, the use of hashtags in Instagram photos allows companies to influence their target audience and create brand awareness. This form of branding comes in many forms, such as social media posts, blog posts and tweets, and advertising. [Sources: 5, 12]

Hashtags on Instagram are useful because they help other Insta users discover their profile, which can ultimately increase the likelihood of getting more followers. If your post uses trendy hashtags or relevant to your business, you will be visible to a larger group. [Sources: 9, 12]

My suggestion is to give a free trial to IQHASHTAGS and see a huge improvement in your followers and interactions

*Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

Sources:

[0]: http://www.flux15.com/News/Tech/2020/02-February/01-The-Definitive-Instagram-Hashtag-Strategy-Guide-For-2020.html

[1]: https://www.artistsnetwork.com/art-business/instagram-for-artists-hashtags/

[2]: https://newbirddesign.com/5-reasons-instagram-hashtags-important/

[3]: https://www.lyfemarketing.com/blog/using-hashtags-on-instagram/

[4]: https://www.tailwindapp.com/blog/best-hashtags-for-instagram

[5]: https://www.nateleung.com/4-reasons-why-you-should-use-instagrams-hashtag-for-your-business/

[6]: https://www.wordstream.com/blog/ws/2019/05/29/instagram-hashtags

[7]: https://thrivehive.com/how-to-use-hashtag-marketing-to-grow-your-business/

[8]: https://socialnomics.net/2020/07/02/importance-of-hashtags-in-social-media-marketing/

[9]: https://www.business2community.com/social-media/importance-hashtags-know-use-01837644

[10]: https://www.socialinsider.io/blog/instagram-hashtag-guide/

[11]: https://skedsocial.com/blog/everything-to-know-instagram-hashtags/

[12]: https://www.a1future.com/blog/power-of-hashtags-in-social-media-marketing/

[13]: https://blog.kicksta.co/trending-instagram-hashtags/

[14]: https://www.tweetbinder.com/blog/social-media-statistics/

[15]: https://brandmentions.com/blog/how-to-find-trending-hashtags/

[16]: https://www.shopify.com/blog/instagram-hashtag

[17]: https://www.postplanner.com/how-to-use-hashtags-on-facebook

[18]: https://slicecommunications.com/blog/the-importance-of-using-hashtags-to-drive-traffic

[19]: https://digitalmarketinginstitute.com/blog/how-to-use-hashtags-in-social-medi

[20]: https://www.naylor.com/associationadviser/why-are-hashtags-important/